The Rise of the New East

Business Strategies for Success in a World of Increasing Complexity

Gebonden Engels 2014 9781137370051
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

Specificaties

ISBN13:9781137370051
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

1. The Rise of the East's Middle Class 2. The End of "Made in China" 3. Tapping into the Muslim Market 4. Bollywood Stars and Indonesian Punk Rock 5. China Goes Global, Again 6. Small Trucks and Big Planes 7. The East's Uncertain Urban Future 8. A Water and Energy Nexus 9. Conclusion

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        The Rise of the New East