Independent Luxury

The Four Innovation Strategies To Endure In The Consolidation Jungle

Gebonden Engels 2015 9781137481443

€ 68,09

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Levertijd ongeveer 9 werkdagen

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Samenvatting

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

Specificaties

ISBN13:9781137481443

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Marketing

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Inhoudsopgave

Introduction
Chapter 1. Luxury Landscape: Challenges and Opportunities for Independents
Chapter 2. Last chance for Knysna: Innovation
Chapter 3. Back to the roots
Chapter 4. Code Breakers
Chapter 5. Eagle in the Aquarium
Chapter 6. Game Changers
Chapter 7. Applying the BA2RE® luxury strategy approach to the creation and development of Encelade-1789
Epilogue