Understanding Consumer Financial Behavior

Money Management in an Age of Financial Illiteracy

Gebonden Engels 2016 9781137544247
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

Specificaties

ISBN13:9781137544247
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US

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Inhoudsopgave

<p>1. Introduction<br>PART I<br>2. Money Management <br>3. Saving Behavior<br>4. Credit Behavior and Debt Problems<br>5. Insurance and Prevention Behavior<br>6. Pension Plans and Retirement Plans<br>7. Investment Behavior<br>8. Tax Behavior: Compliance and Evasion<br>9. Victims of Financial Fraud<br>10. Responsible Financial Behavior<br>PART II<br>11. Individual Differences and Segmentation<br>12. Confidence and Trust<br>13. Loss Aversion and Reference Points<br>14. Risk Preference<br>15. Time Preference<br>16. Decision Making, Decision Architecture, and Defaults<br>17. Self-Regulation <br></p>

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        Understanding Consumer Financial Behavior