William Leiss,
Stephen Kline,
Sut Jhally,
Jackie Botterill,
Jacqueline Botterill,
Kyle Asquith
e.a.
Social Communication in Advertising
Consumption in the Mediated Marketplace
Gebonden Engels 2018 4e druk 9781138094550Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Specificaties
ISBN13:9781138094550
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:442
Uitgever:Taylor & Francis Ltd
Druk:4
Hoofdrubriek:Naslagwerken, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
Introduction
Part I: The Development of Modern Advertising
2. From Traditional to Industrial Society
3. Advertising in the Transition from Industrial to Consumer Society
4. Advertising and the Development of Twentieth-Century Communications Media
5. The Development of Agencies in the Bonding of Advertising and Media
6. The Structure of Advertisements
7. Goods as Communicators and Satisfiers
Part II: Advertising at the End of the Twentieth Century
8. Ushering in the Era of Demassification
9. Late-Modern Consumer Society
10. The Mediated Marketplace
11. Mobilizing the Culturati in the Fifth Frame
Part III: Advertising in The Twenty-First-Century Digital Age
12. Internet, Social, and Mobile Mediated Marketplace
13. Twenty-First-Century Promotional and Consumer Culture
14. Issues in Social Policy
Part I: The Development of Modern Advertising
2. From Traditional to Industrial Society
3. Advertising in the Transition from Industrial to Consumer Society
4. Advertising and the Development of Twentieth-Century Communications Media
5. The Development of Agencies in the Bonding of Advertising and Media
6. The Structure of Advertisements
7. Goods as Communicators and Satisfiers
Part II: Advertising at the End of the Twentieth Century
8. Ushering in the Era of Demassification
9. Late-Modern Consumer Society
10. The Mediated Marketplace
11. Mobilizing the Culturati in the Fifth Frame
Part III: Advertising in The Twenty-First-Century Digital Age
12. Internet, Social, and Mobile Mediated Marketplace
13. Twenty-First-Century Promotional and Consumer Culture
14. Issues in Social Policy
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan