Tom Dowd
Storytelling Across Worlds
Transmedia for Creatives and Producers
Gebonden Engels 2016 1e druk 9781138135642Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production—motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.
Specificaties
ISBN13:9781138135642
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:352
Uitgever:Taylor & Francis
Druk:1
Lezersrecensies
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Inhoudsopgave
Preface, Part 1 One Story , Chapter 1 Understanding Transmedia Storytelling, Chapter 2 Worldbuilding and Key Story, Chapter 3 Storytelling and Narrative Continuity, Part 2 Many Media, Chapter 4 Motion Pictures and Visual Storytelling, Chapter 5 Television and Serialized Storytelling, Chapter 6 Video Games and Interactive Storytelling, Chapter 7 Other Forms of Storytelling, Chapter 8 Choosing Properties and Forms, Part 3 Managing the Story, Chapter 9 Managing the Transmedia Property, Chapter 10 The Transmedia Intellectual Property Bible, Part 4 End Matters , Chapter 11 Wrap Up, APPENDIX A Motion Picture Platform Bible, APPENDIX B Television Platform Bible, APPENDIX C Video Game Platform Bible, APPENDIX D Platform Bibles for Other Forms of Storytelling, APPENDIX E Sample Trademark Licensing Agreement, APPENDIX F – The Producer’s Guild of America Code of Credits Definition of Transmedia Producer, APPENDIX G – Suggested Readings
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan