Paul Gibbs,
Gibbs, Paul,
Michael Knapp,
Knapp, Michael
e.a.
Marketing Higher and Further Education
An Educator's Guide to Promoting Courses, Departments and Institutions
Gebonden Engels 2017 9781138162464Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Specificaties
ISBN13:9781138162464
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:156
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Mens en maatschappij, Algemeen management
Lezersrecensies
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Inhoudsopgave
Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan