Entrepreneurial journalism in greater China and Southeast Asia
Case Studies and Tools for Media Professionals
Paperback Engels 2021 9781138283091Samenvatting
Exploring startup journalism and digital media platform trends in China, Taiwan and Southeast Asia, this book offers a practical insight into how to launch and run successful news operations as digitisation spreads through the region.
Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today.
Entrepreneurial journalism in greater China and Southeast Asia is an invaluable resource for both students and professionals interested in new media, startups and the Asian media market.
Specificaties
Lezersrecensies
Inhoudsopgave
Chapter 1 Entrepreneurialism, journalism and Asia
Chapter 2 Finding your niche and getting your journalism startup on the way
Chapter 3 Money to start up
Chapter 4 Technological and journalism skills for your startup
Chapter 5 Funding your journalism enterprise – income
Chapter 6 Sustaining and scaling your enterprise, ethics and outcomes
Chapter 7 Case studies
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan