Maxwell McCombs,
Edna Einsiedel,
David Weaver
Contemporary Public Opinion
Issues and the News
Gebonden Engels 2017 9781138412149Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Specificaties
ISBN13:9781138412149
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:122
Uitgever:Taylor & Francis Ltd
Thema:
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Inhoudsopgave
Contents: Preface. Part I: Introduction. Communication and Public Opinion. The Agenda-Setting Role of Mass Communication. Part II: Exploring the News. Practices, Values, and Traditions in Journalism. Framing the News. Part III: Reporting the News. Shaping the News Agenda. Exposure to News. Part IV: Imagining the News. Knowledge of Public Affairs. Forming Images and Opinions. Participation in Public Affairs. Part V: Creating Public Opinion. The Transfer of Interests.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan