Frank Withey,
Geoff Lancaster
CIM Coursebook Marketing Fundamentals 07/08
Gebonden Engels 2017 9781138441163Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Specificaties
ISBN13:9781138441163
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:404
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Economie, Algemeen management, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
Preface; The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Assignment-based assessment; Answers and debriefings; Examination papers and examiners' reports: December 2005 and June 2006; Curriculum information and reading list; Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan