Travel Marketing and Popular Photography in Britain, 1888–1939
Reading the Travel Image
Gebonden Engels 2017 9781138503113Samenvatting
This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.
Specificaties
Lezersrecensies
Inhoudsopgave
List of illustrations
Acknowledgements
Abbreviations
1. Introduction: Reading Travel Images
2. Travelling and Photographing: Social Norms and Personal Motivations
3. The Education of Tourist Photographers
4. The Interwar Years: Tourists’ Desires and Photographic Competitions
5. Photography, Commercial Art and Branding
6. Conclusion: Towards New Photographic Histories
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan