Nancy R. Lee,
Nancy R. Lee
Policymaking for Citizen Behavior Change
A Social Marketing Approach
Paperback EN 2017 9781138696006Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application. Examining a variety of social marketing cases and tools, including more than 40 success stories, this text is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It's also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.
Specificaties
ISBN13:9781138696006
Taal:EN
Bindwijze:Paperback
Aantal pagina's:184
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Mens en maatschappij, Reclame en verkoop
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan