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Export Strategy: Markets and Competition (RLE Marketing)

Gebonden Engels 9781138790193
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Samenvatting

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Specificaties

ISBN13:9781138790193
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:284
Uitgever:Taylor and Francis

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        Export Strategy: Markets and Competition (RLE Marketing)