Gordon R. Foxall
Consumer Behaviour (RLE Consumer Behaviour)
A Practical Guide
Gebonden Engels 2014 1e druk 9781138832367Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
Specificaties
ISBN13:9781138832367
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:206
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Mens en maatschappij, Algemeen management, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan