Ann (University of Georgia Hollifield,
Ann Hollifield,
Ann Hollifield,
Jan LeBlanc (University of Arkansas Wicks,
Wilson Lowrey,
Jan LeBlanc Wicks,
George (University of Texas at Austin Sylvie,
Jan LeBlanc Wicks,
George Sylvie,
Wilson (The University of Alabama Lowrey,
George Sylvie,
Wilson Lowrey
e.a.
Media Management
A Casebook Approach
Paperback Engels 2015 5e druk 9781138901025Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.
Specificaties
ISBN13:9781138901025
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:416
Uitgever:Taylor & Francis
Druk:5
Lezersrecensies
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Inhoudsopgave
Preface
Introduction: Preparing For and Using the Case Method
Chapter 1: Leadership
Chapter 2: Motivation
Chapter 3: Workforce
Chapter 4: Entrepreneurship
Chapter 5: Planning & Project Management
Chapter 6: Innovation
Chapter 7: Market Analysis
Chapter 8: Marketing & Research
Chapter 9: Law, Regulations, and Ethics
Extended Case Study 1
Extended Case Study 2
References
Index
Introduction: Preparing For and Using the Case Method
Chapter 1: Leadership
Chapter 2: Motivation
Chapter 3: Workforce
Chapter 4: Entrepreneurship
Chapter 5: Planning & Project Management
Chapter 6: Innovation
Chapter 7: Market Analysis
Chapter 8: Marketing & Research
Chapter 9: Law, Regulations, and Ethics
Extended Case Study 1
Extended Case Study 2
References
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan