Erdener Kaynak,
Hans Jansson
Industrial Products
A Guide to the International Marketing Economics Model
Paperback Engels 2017 9781138972667Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Specificaties
ISBN13:9781138972667
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:248
Uitgever:Taylor & Francis Ltd
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Inhoudsopgave
Contents
Foreword
Foreword
- Preface
- The Marketing Economics Approach to Industrial Marketing in Less Industrialized Countries
- Methodology
- The Institutional Framework
- Industrial Marketing Strategies
- Linkage Strategies
- Competitive Strategies
- Marketing to Projects
- Implications for Industrial Marketing Management
- References
- Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan