Nigel Piercy,
Martin Evans
Managing Marketing Information (RLE Marketing)
Paperback Engels 2015 9781138980310Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Specificaties
ISBN13:9781138980310
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:242
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Reclame en verkoop, Algemeen management, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
Part 1: Introduction: Decision, Information and Systems 1. Marketing Decisions and Marketing Information 2. The Marketing Information System Part 2: Elements of the Marketing Information System 3. Marketing Productivity Analysis 4. Marketing Intelligence 5. Marketing Research 6. Market and Marketing Models Part 3: Managing Marketing Information 7. Developing Marketing Information Systems 8. Organisation for Marketing Information 9. Evaluating the Marketing Information Function.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan