Diane M. Desimone
Transnational Marketing in the Information Age
Paperback Engels 2016 9781138986060Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
Specificaties
ISBN13:9781138986060
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:164
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Transnational Marketing—Concept; Chapter 1 Is it Still the Product, Price, Promotion, & Place “Business as Usual” in a Transnational Market?; Chapter 2 The Big “C” Within the 4 P’s (Product, Price, Promotion, & Place); Chapter 3 The 4 P’s Within the Even Bigger “C”—Culture; A Marketing Planning Scenario; Chapter 4 The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5 Competition; Chapter 6 Customer Targets; Chapter 7 The Intermediaries; Chapter 8 Building Credibility; Chapter 9 Price and Pesos; Chapter 10 Summary;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan