Vic Markham
Planning the Corporate Reputation (RLE Marketing)
Paperback Engels 2015 9781138994973Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Specificaties
ISBN13:9781138994973
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:204
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Reclame en verkoop, Marketing, Organisatiekunde, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Who Needs A Reputation? – Corporate Objectives 2. Nobody Listens to Me - Communication 3. Don’t Do That - Motivation 4. Gain Respect – Corporate Relations 5. You Open the Door to A Friend – Market Relations 6. Make Friends With The Neighbours – Community Relationships 7. Happy Family! - Industrial Relations 8. Be A Good Citizen – Business Relations 9. A Citizen of The World - International Relationships 10. See Yourself – Corporate Identity 11. As Others See You – Market Research 12. Control Yourself – Managing the Corporate Reputation
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan