Strategic Management in the Hospitality Industry
Pearson New International Edition
Paperback Engels 2013 3e druk 9781292027418Samenvatting
For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
Specificaties
Lezersrecensies
Inhoudsopgave
Table of Contents
1. Leadership, Strategy and the Value Adding Manager
2. The Coalignment Model
3. General Concepts in Scanning
4. Identifying Forces Driving Change
5. Scanning the Remote Environment
6. Scanning the Task Environment
7. Investing in Competitive Methods
8. Competitive Methods and Industry Performance
9. Developing, Maintaining and Enhancing Core Competencies
10. Implementation and Execution of Strategy-Achieving and Managing Coalignment
Leadership: Behavioral Aspects of Strategy
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan