Peggy Lambing,
Peggy A. Lambing,
Charles Kuehl,
Charles R. Kuehl
e.a.
Entrepreneurship
Pearson New International Edition
Paperback Engels 2013 9781292040004
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
For courses in Entrepreneurship and Small Business Management.
At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Specificaties
ISBN13:9781292040004
Taal:Engels
Bindwijze:Paperback
Uitgever:Pearson Education
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>1. Entrepreneurship Today</p> <p>2. The Entrepreneur</p> <p>3. Starting a New Business</p> <p>4. Buying an Existing Business</p> <p>5. Franchising and Other Alternatives</p> <p>6. Women-Owned and Minority-Owned Businesses</p> <p>7. Home-Based Businesses</p> <p>8. Family Businesses</p> <p>9. New Product Development</p> <p>10. Business Growth and the Entrepreneur</p> <p>11. Global Business</p> <p> </p> <p>APPENDIX:</p> <p>The Business Plan: Introduction</p> <p>The Business Plan: Marketing</p> <p>The Business Plan: Management and Personnel</p> <p>The Business Plan: Startup Costs and Financing</p> <p>The Business Plan: Projected Financial Statements</p> <p>The Business Plan: The Legal Section</p> <p>The Business Plan: Insurance</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan