Jakki J Mohr,
Sanjit Sengupta,
Stanley Slater
Marketing of High-Technology Products and Innovations
Pearson New International Edition
Paperback Engels 2013 3e druk 9781292040332Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.
This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Specificaties
ISBN13:9781292040332
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:552
Uitgever:Pearson Education
Druk:3
Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
- CHAPTER 1 Introduction to World of High Technology Marketing
- CHAPTER 2 Strategic Market Planning in High-Tech Firms
- CHAPTER 3 Culture and Climate Considerations for High-Tech Companies
- CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction
- CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing
- CHAPTER 6 Marketing Research in High-Tech Markets
- CHAPTER 7 Understanding High-Tech Customers
- CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT
- Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets
- CHAPTER 10 Pricing Considerations in High-Tech Markets
- CHAPTER 11 Marketing Communication Tools for High-Tech Markets
- CHAPTER 12 Strategic Considerations in Marketing Communications
- CHAPTER 13 END-OF-BOOK CASES
- Is there more to Skype than hype?
- The Future of TiVo?
- Charting a New Course for Xerox: Strategic Marketing Planning
- Environmental Systems Research Institute (ESRI)
- Vision of the Future: Airbus 380 or Boeing 787 Dreamliner?
- Goomzee Mobile Marketing
- SELCO – India: Lighting the Base of the Pyramid
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan