Better Business, Global Edition
Paperback Engels 2017 5e druk 9781292218199Samenvatting
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
Specificaties
Lezersrecensies
Inhoudsopgave
- 1. Business Basics
- 2. Economics and Banking
- 3. Ethics in Business
- 4. Business in a Global Economy
- 5. Small Business and the Entrepreneur
- 6. Forms of Business Ownership
- 7. Business Management and Organization
- 8. Motivation, Leadership, and Teamwork
- 9. Human Resource Management
- 10. Online Business and Technology
- 11. Production, Operations, and Supply Chain Management
- 12. Marketing and Consumer Behavior
- 13. Product Development, Branding, and Pricing Strategies
- 14. Promotion and Distribution
- 15. Financing and Accounting for Business Operations
- 16. Investment Opportunities in the Securities Market
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan