Entrepreneurship: Successfully Launching New Ventures, Global Edition, Pearson eText -- SMS Setup Record

<p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">PART I: DECISION TO BECOME AN ENTREPRENEUR&nbsp;</span><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;"></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">1. Introduction toEntrepreneurship&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">&nbsp;</span><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">2. Recognizing Opportunities andGenerating Ideas&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">3. Feasibility Analysis&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">4. Developing an EffectiveBusiness Model&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">5. Industry and CompetitorAnalysis&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">6. Writing a Business Plan&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">7. Preparing the Proper Ethicaland Legal Foundation&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">8. Assessing a New Venture’sFinancial Strength and Viability&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">9. Building a New-VentureTeam&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">10. Getting Financing orFunding&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">11. Unique Marketing Issues&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">12. The Importance of IntellectualProperty&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">13. Preparing for and Evaluatingthe Challenges of Growth&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">14. Strategies for FirmGrowth&nbsp;</span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">15. Franchising&nbsp;</span></p> <p class="MsoNormal"><span style="font-size: 11.0pt;font-family: Calibri , sans-serif;">&nbsp;</span></p> <br>