Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition
Paperback Engels 2020 8e druk 9781292330099Samenvatting
Help your students launch their careers with modern communication skills
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.
Specificaties
Lezersrecensies
Inhoudsopgave
- 1 Professional Communication in Today’s Digital, Social, Mobile World
- 2 Collaboration, Interpersonal Communication, and Business Etiquette
- 3 Planning Business Messages
- 4 Writing Business Messages
- 5 Completing Business Messages
- 6 Crafting Messages for Digital Channels
- 7 Writing Routine and Positive Messages
- 8 Writing Negative Messages
- 9 Writing Persuasive Messages
- 10 Understanding and Planning Reports and Proposals
- 11 Writing and Completing Reports and Proposals
- 12 Developing and Delivering Business Presentations
- 13 Building Careers and Writing Resumes
- 14 Applying and Interviewing for Employment
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan