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Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition

E-book Engels 2021 9781292402871
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

 

DIGITAL UPDATE available for Spring 2021 classes

 

For courses in entrepreneurship.

 

Learn about the entrepreneurial process through real-worldexamples
Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully launchand grow their own business. Using real business profiles of inspiring youngentrepreneurs, the text engages students through relevant examples they caneasily relate to. The 6th Edition examines entrepreneurshipthrough an easy, four-step process that clearly outlines both the excitementand difficulty of launching a new company. Careful to identify failures as wellas successes, the text is a guide to starting a new business.

  MyLab® Entrepreneurship is notincluded. Students, if MyLab Entrepreneurship is arecommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Entrepreneurship should only be purchased when requiredby an instructor. Instructors, contact your Pearson representative for more information.

Specificaties

ISBN13:9781292402871
Taal:Engels
Bindwijze:e-book

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Inhoudsopgave

<p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART I: DECISION TO BECOME AN ENTREPRENEUR<br></span><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">1. Introduction to Entrepreneurship <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> &nbsp; </o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS<br></span><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">2. Recognizing Opportunities and Generating Ideas<br>3. Feasibility Analysis<br>4. Developing an Effective Business Model<br>5. Industry and Competitor Analysis<br>6. Writing a Business Plan <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> &nbsp; </o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM<br></span><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">7. Preparing the Proper Ethical and Legal Foundation<br>8. Assessing a New Venture's Financial Strength and Viability<br>9. Building a New-Venture Team<br>10. Getting Financing or Funding <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> &nbsp; </o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM<br></span><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">11. Unique Marketing Issues<br>12. The Importance of Intellectual Property<br>13. Preparing for and Evaluating the Challenges of Growth<br>14. Strategies for Firm Growth<br>15. Franchising <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> &nbsp; </o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">Glossary<br>Name Index<br>Company Index<br>Subject Index <o:p></o:p></span></p>

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        Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition