Mark Neal
The Culture Factor
Cross-National Management and the Foreign Venture
Paperback Engels 1998 9781349146857Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.
Specificaties
ISBN13:9781349146857
Taal:Engels
Bindwijze:Paperback
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Mens en maatschappij, Algemeen management, Leiderschap, Organisatiekunde
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan