Alkaersig,
Reichstein,
Karin Beukel
Intellectual Property Rights Management
Rookies, Dealers and Strategists
Paperback Engels 2015 1e druk 9781349500536Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Specificaties
ISBN13:9781349500536
Taal:Engels
Bindwijze:paperback
Aantal pagina's:216
Uitgever:Palgrave Macmillan
Druk:1
Verschijningsdatum:1-1-2015
Hoofdrubriek:IT-management / ICT
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Introduction
2. IP Archetypes – Rookies, Strategists, Dealers and Strategic Dealers
3. The IP Rookie
4. The IP Dealer
5. The IP Strategist
6. The IP Strategic Dealer
7. IP Strategy
8. Markets for IP
9. IP Archetypes and Demographics
10. IP and Economic Performance Exercises
2. IP Archetypes – Rookies, Strategists, Dealers and Strategic Dealers
3. The IP Rookie
4. The IP Dealer
5. The IP Strategist
6. The IP Strategic Dealer
7. IP Strategy
8. Markets for IP
9. IP Archetypes and Demographics
10. IP and Economic Performance Exercises
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan