H. Meyer-Ohle
Innovation and Dynamics in Japanese Retailing
From Techniques to Formats to Systems
Paperback Engels 2003 9781349510627Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
Specificaties
ISBN13:9781349510627
Taal:Engels
Bindwijze:Paperback
Uitgever:Palgrave Macmillan UK
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