How to Change the World

*AXIOM BUSINESS BOOK AWARD WINNER 2026 *

*SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2026*

'Take your dream, read this, and let it fly.' JO YOULE OBE, CEO of Missing People

The world can be a challenging place. It is often tempting to say ‘why doesn’t someone do something about it?’ But why shouldn’t that ‘someone’ be you?

You don’t have to be rich, powerful or a genius to make a profound and lasting difference to our world. All you need is an idea and the determination to make it happen. How to Change the World is the springboard to help you impact the world in the way you’ve always wanted.

From finding the money, to identifying the best people with whom to join forces, Jo Owen will help you launch, develop and scale an idea so that it has the most effective and meaningful social impact, and benefits as many people as possible.

Your idea can come from anywhere: from reading an article, talking to colleagues, or stumbling across a good idea that can be developed. Jo Owen champions that anyone can turn an idea into something that can have a meaningful and lasting impact on people’s lives and can perform the miracle of creating something great out of nothing.