Strategic Logic

Gebonden Engels 2003 9781403912596
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Working with real-life examples and based on rigorous theory, the author analyses key managerial decisions and shows how to ensure these enhance the company's long-term profitability. Mergers and acquisitions are great opportunities for strategic development, but they can also destroyer value. The author indicates how to judge on what side a specific case will fall.

Specificaties

ISBN13:9781403912596
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Introduction: Strategic Logic The Basic Principles The Nuclear Unit of Strategic Analysis Industry Evolution From Activity to the Enterprise The Globalisation Process and the Enterprise Diversification The Search for Growth: Mergers and Acquisitions Some Hints on How to Design a Strategy Conclusion: From Logic to Practice

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