Tony (University of Melbourne Wilson,
Tony Wilson,
Tony Wilson
Understanding Media Users – From Theory to Practice
From Theory to Practice
Paperback EN 2008 9781405155670Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholarsprovides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theorycharts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studiesconcludes with additional insights into the future of media reception in a global age
Specificaties
ISBN13:9781405155670
Taal:EN
Bindwijze:Paperback
Aantal pagina's:232
Uitgever:John Wiley and Sons Ltd
Thema:
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan