Foreword
Introduction
Part 1: New Business New Context
1. Re-imagining the world: all bets are off
2. Control alt delete: the destruction imperative
Part 2: New Business New Technology
3. In the crosshairs: white-collar cataclysm
4. InfoTech changes everything: 'on the bus' or… 'off the bus'?
Part 3: New Business New Value
5. From 'cost center' to stardom: the PSF/Professional Service Firm Transformation
6. PSFs mean business: the solutions imperative
7. Welcome to XF/cross-functional world: the solutions50
Part 4: New Business New Brand
8. Beyond solutions: providing memorable experiences
9. ExperiencesPlus: embracing the dream business
10. Design: the 'soul' of new enterprise
11. Design's long coattails: beautiful systems
12. The ultimate value propositions: the heart of branding
Part 5: New Business New Markets
13. Trends worth trillion $ I: women roar
14. Trends worth trillion $ II: boomer bonanza
Part 6: New Business New Work
15. Making work matter: the WOW project!
16. No limits: WOW projects for the 'powerless'
17. Boss work: heroes, demos and stories
18. Bringing WOW work to fruition: the sale25
Part 7: New Business New People
19. Re-imagining the individual: life in a brand you world
20. Boss job one: the talent25
21. Meet the new boss: women rule
22. Getting it right at the start: education for a creative & self-reliant age
Part 8: New Business New Mandate
23. Think weird: the high value-added bedrock
24. In search of excellence: a three-generation report card
25. Pursuing excellence in a disruptive age: the leadership50
Index
Acknowledgements
Author's biography
