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eBay Commerce Cookbook

Paperback Engels 2013 9781449320157
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Samenvatting

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through a wide set of eBay APIs—including Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io.

Each chapter focuses one aspect of the lifecycle. Author Charles Hudson combines his expertise in web and mobile product strategy with code solutions to help you address product discovery, presentation, payment, order fulfillment, and customer satisfaction. If you have experience with PHP, HTML, CSS, and JavaScript, you’re ready to roll.Help customers find your product through reviews, targeted search options, and eBay marketplace listingsCustomize a Magento storefront and provide customers with a single sign-on option to enhance product presentationStreamline purchases with options such as auto-generating coupons and preapproved paymentsAutomate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliersTake advantage of QR codes, produce customer "taste graphs," and use ql.io mash ups to provide visitors with social recommendations

Specificaties

ISBN13:9781449320157
Taal:Engels
Bindwijze:paperback
Aantal pagina's:208
Uitgever:John Wiley & Sons

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Inhoudsopgave

Dedication

Preface

Chapter 1: Product Discovery and Research

Chapter 2: Product Presentation

Chapter 3: Enhancing the Payment Experience

Chapter 4: Order Fulfillment

Chapter 5: Consumption and Sharing

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        eBay Commerce Cookbook