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UX Strategy

How to Devise Innovative Digital Products that People Want

Paperback Engels 2015 9781449372866
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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

- Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics


Trefwoorden:UX, User Experience
Aantal pagina's:298


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1. What Is UX Strategy?
-Misinterpretations About UX Strategy
-So What the Hell Is UX Strategy?
-Why a UX Strategy Is Crucial

2. The Four Tenets of UX Strategy
-How I Discovered My UX Strategy Framework
-Tenet 1: Business Strategy
-Tenet 2: Value Innovation
-Tenet 3: Validated User Research
-Tenet 4: Killer UX Design

3. Validating the Value Proposition
-The Blockbuster Value Proposition
-What Is a Value Proposition?

4. Conducting Competitive Research
-Learning Lessons, the Hard Way
-Using the Competitive Analysis Matrix Tool
-Understanding the Meaning of Competition

5. Conducting Competitive Analysis
-The Blockbuster Value Proposition, Part 2
-What Is an Analysis?

6. Storyboarding Value Innovation
-Timing Really Is Everything
-Techniques for Value Innovation Discovery
-Business Models and Value Innovation

7. Creating Prototypes for Experiments
-Giving It Your Best Shot
-How I Became an Experiment Addict
-Testing Product/Market Fit by Using Prototypes

8. Conducting Guerrilla User Research
-Guerrilla User Research: Operation Silver Lake Café
-User Research versus Guerrilla User Research

9. Designing for Conversion
-Seeding Growth Hackers
-Using the Funnel Matrix Tool
-Conducting Suspect Stage Experiments with Landing Pages

10. Strategists in the Wild
-Holly North
-Peter Merholz
-Milana Sobol
-Geoff Katz

11. Dénouement


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        UX Strategy