David (Kingston University) Stokes,
David Stokes,
Nick (King's College London) Wilson,
Nick Wilson
e.a.
Small Business Management and Entrepreneurship
Paperback EN 2021 9781473773899Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
Specificaties
ISBN13:9781473773899
Taal:EN
Bindwijze:Paperback
Aantal pagina's:512
Uitgever:Cengage Learning EMEA
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan