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New Directions in Consumer Research

Paperback EN 2015 9781473911536
€ 1.208,95
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Samenvatting

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

Volume One: Practices

Volume Two: Sharing

Volume Three: Politics

Volume Four: Space 

 

Specificaties

ISBN13:9781473911536
Taal:EN
Bindwijze:paperback
Aantal pagina's:1408
Hoofdrubriek:Marketing, Marketing

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          New Directions in Consumer Research