The Complete E-Commerce Book

Design, Build & Maintain a Successful Web-based Business

Paperback Engels 2004 2e druk 9781578203123
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'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

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Inhoudsopgave

Preface, Chapter 1: The E-Commerce Phenomenon, Chapter 2: Designing Your Website, Chapter 3: The Devil is in the Details, Chapter 4: Server Hardware, Chapter 5: Redundancy, Chapter 6: Connectivity, Chapter 7: Security, Chapter 8: Infrastructure Software, Chapter 9: E-Commerce Solutions, Chapter 10: Adjunct Software, Chapter 11: Quality Assurance, Chapter 12: Website Maintenance and Management, Chapter 13: Consultants and Vendors, Chapter 14: Web-hosting Services, Chapter 15: Search Engines and Directories, Chapter 16: Marketing Your Website, Chapter 17: Customer Service, Chapter 18: Logistics and Order Fulfillment, Chapter 19: Final Thoughts, Appendix: Computer Basics, Glossary, Index

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          The Complete E-Commerce Book