Cornelius Holtorf
Archaeology Is a Brand!
The Meaning of Archaeology in Contemporary Popular Culture
Gebonden Engels 2007 1e druk 9781598741780Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
Specificaties
ISBN13:9781598741780
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:196
Uitgever:Taylor & Francis
Druk:1
Thema:
1DDU Verenigd Koninkrijk, Groot-Brittannië
1DFG Duitsland
1DNS Zweden
1KBB Verenigde Staten van Amerika, VS
3MR 21ste eeuw, c 2000 tot c 2100
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Chapter 1 Investigating the meaning of archaeology in popular culture; Chapter 2 A travel log; Chapter 3 Archaeology in the mass media; Chapter 4 What people are thinking about archaeology; Chapter 5 The archaeologist in popular culture: key themes; Chapter 6 Chapter 6 Strategies of engagement; Chapter 7 Public archaeology reconsidered;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan