Laura S Ilves
Internet Advertising & Sales
Gebonden EN 2011 9781617618895Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by purchasing advertising time during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This maximises the odds that the user who sees the ad will be interested in the product or service it touts. This book explores today's current issues in Internet advertising and sales.
Specificaties
ISBN13:9781617618895
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:137
Uitgever:Nova Science Publishers Inc
Hoofdrubriek:Internet en social media, Internet en social media, Reclame en verkoop
Thema:
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan