Global Strategy – Strategy 03.02

Fast track route to mastering all aspects of global strategy

Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities

Examples and lessons from some of the world′s most successful businesses, including Wal–Mart, Tesco and MSN, and ideas from the smartest strategy gurus

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.