Creativity – Innovation 01.04

Innovation 01.04

Paperback Engels 2002 9781841123189
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world′s most creative businesses, including AOL Time–Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide

Specificaties

ISBN13:9781841123189
Taal:Engels
Bindwijze:paperback
Aantal pagina's:118

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Inhoudsopgave

Introduction to Express Exec
<br />
<br /> Introduction to Creativity
<br />
<br /> What is Creativity?
<br />
<br /> The Evolution of Creativity as a Business Concept
<br />
<br /> The E–Dimension of Creativity
<br />
<br /> The Global Dimension
<br />
<br /> Creativity: The State of the Art
<br />
<br /> Creativity in Practice: Four Case Studies
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Ways to Foster Creativity
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Index

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        Creativity – Innovation 01.04