J Middleton
Strategy Express 2e
Paperback Engels 2006 2e druk 9781841127071
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide.
Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
Specificaties
ISBN13:9781841127071
Taal:Engels
Bindwijze:paperback
Aantal pagina's:130
Uitgever:John Wiley & Sons
Druk:2
Hoofdrubriek:Strategisch management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
01 Introduction to Strategy.
<p>02 Definition of Terms: What is a Strategy?</p>
<p>03 The Evolution of Strategy.</p>
<p>04 The E–Dimension.</p>
<p>05 The Global Dimension.</p>
<p>06 The State of the Art.</p>
<p>07 Strategy in Practice.</p>
<p>08 Key Concepts and Thinkers.</p>
<p>09 Resources.</p>
<p>10 Ten Steps to Making Strategy Work.</p>
<p>Frequently Asked Questions (FAQs).</p>
<p>About the Authors.</p>
<p>Index.</p>
<p>02 Definition of Terms: What is a Strategy?</p>
<p>03 The Evolution of Strategy.</p>
<p>04 The E–Dimension.</p>
<p>05 The Global Dimension.</p>
<p>06 The State of the Art.</p>
<p>07 Strategy in Practice.</p>
<p>08 Key Concepts and Thinkers.</p>
<p>09 Resources.</p>
<p>10 Ten Steps to Making Strategy Work.</p>
<p>Frequently Asked Questions (FAQs).</p>
<p>About the Authors.</p>
<p>Index.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan