How to Cut it in the Media
A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine
Paperback Engels 2013 1e druk 9781842145494Samenvatting
Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists’ motives Press outlets and their audiences Proactive and reactive PR How to handle difficult interviews The risks of "going public" on an issue
This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan