Luiz Moutinho,
Geoff Southern
Strategic Marketing Management
A Process Based Approach
Paperback EN 2009 9781844800001Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
Specificaties
ISBN13:9781844800001
Taal:EN
Bindwijze:Paperback
Aantal pagina's:512
Uitgever:Cengage Learning EMEA
Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop
Thema:
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan