Isobel Doole,
Robin Lowe
Strategic Marketing Decisions In Global Markets
Paperback EN 2004 9781844801428Levertijd ± 16 werkdagen
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Samenvatting
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.
Specificaties
ISBN13:9781844801428
Taal:EN
Bindwijze:Paperback
Aantal pagina's:342
Uitgever:Cengage Learning EMEA
Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop
Thema:
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan