Fit Men Wanted: Original Wartime Posters

This book showcases forty of the most memorable and amusing posters from IWM’s extensive collection of British Government wartime designs.

This book showcases forty of the most memorable and amusing posters from IWM’s extensive collection of British Government wartime designs. Originally created during the First and Second World Wars to encourage citizens to support the war eff ort, these posters carried messages such as ‘Beer: A Necessity to the Strength of Britain’, ‘Fit Men Wanted’ and ‘Victory is in the Kitchen’. These charmingly nostalgic posters off er a glimpse into the everyday concerns and optimism of wartime Britain. Accompanied by striking vintage designs, this collection is both a fascinating historical record and a reminder of how unintentional humour and resilience helped people through challenging times. With forty detachable posters included, it’s perfect for anyone interested in design, history or the lighter side of life during war.