Alessandro Giudici,
Marianna Rolbina
An Analysis of Pankaj Ghemawat's Distance Still Matters
The Hard Reality of Global Expansion
Gebonden Engels 2018 9781912453450Levertijd ± 8 werkdagen
Gratis verzonden
Samenvatting
"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
Specificaties
ISBN13:9781912453450
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:112
Uitgever:Macat International Limited
Hoofdrubriek:Woordenboeken en taal, Algemeen management
Serie:The Macat Library
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Inhoudsopgave
Ways in to the Text Who is Pankaj Ghemawat? What does Distance Still Matters Say? Why does Distance Still Matters Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan