Bridging the Gap

An Introduction to Intercultural Communication With China

Paperback EN 2024 9781915951045
€ 19,62
Levertijd ± 11 werkdagen

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This is the first title in the new “Global Business” series of books written by leading experts in the field of international business and management.

The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today’s multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.

By combining theory and practice, the book presents insights and techniques in inter-cultural communication.

How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?

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          Bridging the Gap