Stefania Mase,
Stefania Masè
Art and Business
Perspectives on Art-based Management
Paperback Engels 2021 9783030517717Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Specificaties
ISBN13:9783030517717
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer International Publishing
Hoofdrubriek:Kunst en cultuur, Algemeen management, Leiderschap
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan