Teresa Sádaba,
Nadzeya Kalbaska,
Francesca Cominelli,
Lorenzo Cantoni,
Marta Torregrosa Puig
e.a.
Fashion Communication
Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
Paperback Engels 2022 9783030813239Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Specificaties
ISBN13:9783030813239
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer International Publishing
Hoofdrubriek:Mens en maatschappij, Marketing, Reclame en verkoop
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan